Debossed logo on laminate samples

Arova

2019

BRAND

Digital

print

Client

Arova

Agency

Bravo

Role

Lead Designer

Industry

Lifestyle, Industrials, Retail

Arova is an innovative, high pressure laminate brand with a commitment to superior quality, eco-conscious design. A laminate brand catering to not just the creative professionals designing spaces, but especially for the homeowners building their home. We refreshed Arova’s identity & brand strategy, re-centering the brand for a new generation of modern homeowners.

Debossed logo on laminate samples

The journey to designing your home can be complicated & alienating, Arova is the reverse of that, embodying reliable, neighbourly expertise while still retaining their creative energy. When you partner with Arova, there are no jargons & confusing terms, the experience becomes simplified with no stress. It’s understandable, easy knowledge for both homeowners & interior designers.

Arova needed to communicate a contemporary, professional presence that was still assistive & friendly — something that they were lacking when we first started the process. We repositioned Arova with new brand pillars that informed the identity.

Logo building process

Comparison of original typeface and modified logotype

To help cement Arova as a service-oriented laminate specialist & everyone’s friendly design assistant, we needed to establish a distinct, assuring presence that was still approachable & not overtly serious. The identity roots itself in Arova’s innovation & consumer-first approach; using clear, high-contrast typography, and a key brand accent in a contemporary yet personable mint across touchpoints.

The new custom logotype is based off Filson Pro, keeping the friendly geometric nature of the existing logo. The new logotype is modern & exudes confidence but still retains professionalism & approachability with the subtlebend in the ‘R’ — a nod to the versatile nature of laminates & Arova as a company.

Mock business cards

Mock homeowner’s design guide to laminates

Brand identity applied on brand collaterals

Arova’s presence is tied to it’s striking mint brand accent, used to emphasize amongst other neutral shades. Supporting Arova’s primary brand accent are the secondary shades of sky & electric blue, used in both print & digital touchpoints sparingly, to further segregate information or emphasize interactive states.

Brand identity applied on mock laminate samples

Identity applied on mock delivery van

Mock laminate box samples

Mock uniforms

Identity applied on mock product catalogue

Arova’s brand typography is clear & simple, aiming to educate and communicate effectively at a glance. In place of fanciful terms and long descriptive paragraphs, the typography calls out key information in succinct & high-contrast placements.

Mock website homepage

Mock sample request form & name card

Mock bus stop ad

Arova is not just a homeowner’s design assistant with expert-level knowledge; it’s a brand that provides a pre-emptive laminate shopping experience, with considerations for it’s consumers. We visualized the brand as a guide that gave hassle-free, end-to-end service not just in the showroom but online too.

As of 2023: The brand identity for Arova has evolved since the initial project was completed.